Ardovo + mParticle integration
Connect Ardovo to mParticle so your customer data platform work and your revenue data stay in one place. Cross-channel engagement lands on one CRM record.
- Minutes Time to connect
- Two-way Sync direction
- No code Setup effort
Short answer
The Ardovo + mParticle integration unifies cross-channel customer data in your CRM. Events from web, mobile, and other channels land on the matching contact and account, and Ardovo can share CRM traits back for audience building. Reps and CS see one engagement picture across every channel a customer touches.
What flows between Ardovo and mParticle
Cross-channel events
Web, app, and offline events land on the Ardovo contact.
Unified profile
Engagement across channels rolls up to one account view.
Two-way traits
Send CRM traits to mParticle and receive events back.
Setting up the Ardovo + mParticle integration
Connect in one click
Open Ardovo Settings, go to Integrations, find mParticle, and click Connect. Authorize the connection with OAuth or an API key.
Choose what syncs
Pick which records and events sync between Ardovo and mParticle, and set the direction to one-way or two-way.
Map your fields
Match mParticle fields to Ardovo fields once. Rook suggests the mapping so most teams accept the defaults and move on.
Turn it on
Rook backfills recent history, then keeps both sides current. You can pause, edit, or audit the sync anytime.
How the Ardovo + mParticle integration works
Ardovo connects to mParticle as an event input and audience output. Events match to contacts and accounts by identity, so multi-channel behavior enriches the record and CRM traits can feed mParticle audiences.
- mParticle to Ardovo: cross-channel events and profiles
- Ardovo to mParticle: CRM traits and audiences
- Both ways: identity resolution
Frequently asked questions
What does mParticle add over a single-channel tool?
It unifies events across web, mobile, and offline into one profile, so the engagement that reaches Ardovo reflects the whole customer, not just one channel.
Can Ardovo feed mParticle audiences?
Yes. CRM traits like deal stage or tier can flow to mParticle to build or refine audiences for downstream marketing.
How do I connect mParticle to Ardovo, and is it secure?
Open Ardovo Settings, go to Integrations, find mParticle, and click Connect. Authorize with OAuth or an API key, choose what syncs and in which direction, and Rook backfills history and keeps both sides current. Setup takes minutes, needs no code, and every change is written to the Ardovo audit log.