Ardovo + Marketo integration
Connect Ardovo to Marketo so your crm and marketing work and your revenue data stay in one place. MQLs, scores, and closed-loop attribution flow without gaps.
- Minutes Time to connect
- Two-way Sync direction
- No code Setup effort
Short answer
The Ardovo + Marketo integration connects demand gen to pipeline. Leads and their scores flow from Marketo into Ardovo, marketing-qualified leads route to reps automatically, and closed-won outcomes return to Marketo for attribution. Engagement history lands on the contact so sales sees the full nurture before reaching out.
What flows between Ardovo and Marketo
MQL handoff
Marketing-qualified leads route to Ardovo with score and program history.
Engagement timeline
Email, form, and program activity land on the Ardovo contact.
Closed-loop attribution
Won and lost outcomes return to Marketo so campaigns get credit.
Setting up the Ardovo + Marketo integration
Connect in one click
Open Ardovo Settings, go to Integrations, find Marketo, and click Connect. Authorize the connection with OAuth or an API key.
Choose what syncs
Pick which records and events sync between Ardovo and Marketo, and set the direction to one-way or two-way.
Map your fields
Match Marketo fields to Ardovo fields once. Rook suggests the mapping so most teams accept the defaults and move on.
Turn it on
Rook backfills recent history, then keeps both sides current. You can pause, edit, or audit the sync anytime.
How the Ardovo + Marketo integration works
Ardovo connects to Marketo through its REST API and syncs leads both ways. Lead scores and program membership flow into Ardovo to drive routing, and Ardovo deal outcomes push back to Marketo so revenue attribution closes the loop.
- Marketo to Ardovo: leads, scores, program and engagement history
- Ardovo to Marketo: deal stage and closed-won or lost outcomes
- Both ways: lead status kept aligned
Frequently asked questions
How does lead scoring reach Ardovo?
Marketo lead scores sync onto the Ardovo lead, so routing rules and reps can prioritize the hottest leads without checking a second system.
Does Ardovo close the attribution loop?
Yes. When a deal is won or lost, Ardovo pushes the outcome and amount back to Marketo, so your campaign and program reports reflect real pipeline and revenue.
How do I connect Marketo to Ardovo, and is it secure?
Open Ardovo Settings, go to Integrations, find Marketo, and click Connect. Authorize with OAuth or an API key, choose what syncs and in which direction, and Rook backfills history and keeps both sides current. Setup takes minutes, needs no code, and every change is written to the Ardovo audit log.