Ardovo + Google Forms integration

Connect Ardovo to Google Forms so your forms work and your revenue data stay in one place. Free Google Forms responses become structured records.

Short answer

The Ardovo + Google Forms integration sends form responses to your CRM. Each submission creates or updates a lead or contact with answers mapped to Ardovo fields, and new responses route to the right rep. Teams using free Google Forms for intake or events get structured pipeline without a spreadsheet middle step.

What flows between Ardovo and Google Forms

Response to record

Each submission creates or updates a Ardovo record.

Answers mapped

Questions map to Ardovo fields, not a raw spreadsheet.

Auto routing

New responses route to the right owner or sequence.

Setting up the Ardovo + Google Forms integration

  1. Connect in one click

    Open Ardovo Settings, go to Integrations, find Google Forms, and click Connect. Authorize the connection with OAuth or an API key.

  2. Choose what syncs

    Pick which records and events sync between Ardovo and Google Forms, and set the direction to one-way or two-way.

  3. Map your fields

    Match Google Forms fields to Ardovo fields once. Rook suggests the mapping so most teams accept the defaults and move on.

  4. Turn it on

    Rook backfills recent history, then keeps both sides current. You can pause, edit, or audit the sync anytime.

How the Ardovo + Google Forms integration works

Ardovo connects to Google Forms through Apps Script or webhooks. Responses match or create records, answers map to fields, and routing runs automatically.

  • Google Forms to Ardovo: responses with mapped answers
  • Ardovo to Google Forms: context where supported
  • Both ways: response and record linkage

Frequently asked questions

Is Google Forms enough for lead capture?

For simple intake and events, yes. Responses flow into Ardovo as structured records, so a free form still builds proper pipeline.

Do I still need the responses spreadsheet?

No. Ardovo captures each response directly, so you skip the manual step of exporting the Google Forms spreadsheet.

How do I connect Google Forms to Ardovo, and is it secure?

Open Ardovo Settings, go to Integrations, find Google Forms, and click Connect. Authorize with OAuth or an API key, choose what syncs and in which direction, and Rook backfills history and keeps both sides current. Setup takes minutes, needs no code, and every change is written to the Ardovo audit log.

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