Ardovo + Google Analytics integration
Connect Ardovo to Google Analytics so your business intelligence work and your revenue data stay in one place. Web sources tie all the way to closed revenue.
- Minutes Time to connect
- Two-way Sync direction
- No code Setup effort
Short answer
The Ardovo + Google Analytics integration connects web behavior to revenue. Session source, campaign, and landing page attach to leads, and Ardovo can send conversion events back, so you see which channels drive pipeline and closed revenue. Marketing measures real outcomes, not just sessions and bounce rate.
What flows between Ardovo and Google Analytics
Source on the lead
Session source, campaign, and landing page attach to leads.
Revenue attribution
See which channels produce pipeline and won deals.
Conversion events
Send downstream conversions back to Analytics.
Setting up the Ardovo + Google Analytics integration
Connect in one click
Open Ardovo Settings, go to Integrations, find Google Analytics, and click Connect. Authorize the connection with OAuth or an API key.
Choose what syncs
Pick which records and events sync between Ardovo and Google Analytics, and set the direction to one-way or two-way.
Map your fields
Match Google Analytics fields to Ardovo fields once. Rook suggests the mapping so most teams accept the defaults and move on.
Turn it on
Rook backfills recent history, then keeps both sides current. You can pause, edit, or audit the sync anytime.
How the Ardovo + Google Analytics integration works
Ardovo captures GA client and session data on inbound leads and can send conversion events back through the Measurement Protocol, so web behavior ties to pipeline and revenue.
- Analytics to Ardovo: source, campaign, landing page on leads
- Ardovo to Analytics: conversion events
- Both ways: full-funnel attribution
Frequently asked questions
Does this work with GA4?
Yes. Ardovo captures GA4 session and source data on leads and can return conversion events through the Measurement Protocol for closed-loop attribution.
Can I see which channels close deals?
Yes. Because source data rides the lead through the pipeline, you can report on which channels produced won revenue, not just traffic.
How do I connect Google Analytics to Ardovo, and is it secure?
Open Ardovo Settings, go to Integrations, find Google Analytics, and click Connect. Authorize with OAuth or an API key, choose what syncs and in which direction, and Rook backfills history and keeps both sides current. Setup takes minutes, needs no code, and every change is written to the Ardovo audit log.