Ardovo + Google Ads integration
Connect Ardovo to Google Ads so your social and advertising work and your revenue data stay in one place. Bidding optimizes on closed revenue, not just form fills.
- Minutes Time to connect
- Two-way Sync direction
- No code Setup effort
Short answer
The Ardovo + Google Ads integration closes the loop between spend and revenue. Campaign, keyword, and click data attach to leads, and Ardovo pushes offline conversions like qualified and won back to Google Ads, so smart bidding optimizes on real pipeline instead of raw form fills. Marketing sees which keywords actually close.
What flows between Ardovo and Google Ads
Campaign source on leads
Campaign, keyword, and click id attach to the Ardovo lead.
Offline conversions
Push qualified and won stages back to Google Ads for bidding.
Full-funnel attribution
See which keywords produce pipeline and revenue, not just clicks.
Setting up the Ardovo + Google Ads integration
Connect in one click
Open Ardovo Settings, go to Integrations, find Google Ads, and click Connect. Authorize the connection with OAuth or an API key.
Choose what syncs
Pick which records and events sync between Ardovo and Google Ads, and set the direction to one-way or two-way.
Map your fields
Match Google Ads fields to Ardovo fields once. Rook suggests the mapping so most teams accept the defaults and move on.
Turn it on
Rook backfills recent history, then keeps both sides current. You can pause, edit, or audit the sync anytime.
How the Ardovo + Google Ads integration works
Ardovo captures the Google click id on inbound leads and, as deals progress, pushes offline conversion events back to Google Ads. Smart bidding then optimizes toward the stages that produce revenue.
- Google Ads to Ardovo: campaign, keyword, click id on leads
- Ardovo to Google Ads: offline conversions for qualified and won
- Both ways: closed-loop attribution
Frequently asked questions
What is an offline conversion here?
It is a downstream event, like a lead becoming qualified or a deal being won, that Ardovo sends back to Google Ads so bidding optimizes for revenue rather than just form submissions.
Do I see which keywords close deals?
Yes. Because click and keyword data ride the lead through the pipeline, you can report on which keywords produced won revenue, not just clicks and leads.
How do I connect Google Ads to Ardovo, and is it secure?
Open Ardovo Settings, go to Integrations, find Google Ads, and click Connect. Authorize with OAuth or an API key, choose what syncs and in which direction, and Rook backfills history and keeps both sides current. Setup takes minutes, needs no code, and every change is written to the Ardovo audit log.