Ardovo + Clay integration

Connect Ardovo to Clay so your sales intelligence work and your revenue data stay in one place. Waterfall enrichment and AI research feed clean records in.

Short answer

The Ardovo + Clay integration automates prospect research. Clay enriches accounts and contacts across dozens of data providers with waterfall logic, runs AI research, and pushes finished records into Ardovo as leads. Reps get deeply researched, complete records without stitching together a stack of data tools.

What flows between Ardovo and Clay

Waterfall enrichment

Enrich across many providers to maximize coverage.

AI research

Run AI prompts to research accounts and personalize outreach.

Push records to Ardovo

Finished, enriched records flow into Ardovo as leads.

Setting up the Ardovo + Clay integration

  1. Connect in one click

    Open Ardovo Settings, go to Integrations, find Clay, and click Connect. Authorize the connection with OAuth or an API key.

  2. Choose what syncs

    Pick which records and events sync between Ardovo and Clay, and set the direction to one-way or two-way.

  3. Map your fields

    Match Clay fields to Ardovo fields once. Rook suggests the mapping so most teams accept the defaults and move on.

  4. Turn it on

    Rook backfills recent history, then keeps both sides current. You can pause, edit, or audit the sync anytime.

How the Ardovo + Clay integration works

Ardovo connects to Clay through its API or a native step. Clay enriches and researches records across sources, then pushes complete records into Ardovo as leads and contacts.

  • Clay to Ardovo: enriched, researched leads and contacts
  • Ardovo to Clay: accounts and contacts to enrich
  • Both ways: record sync

Frequently asked questions

What is waterfall enrichment?

Clay tries multiple data providers in sequence for each field, so coverage is far higher than any single source. The finished records push into Ardovo complete.

Can Clay personalize outreach?

Yes. Clay runs AI research on each account, and that context can flow into Ardovo to inform Rook-drafted, personalized outreach.

How do I connect Clay to Ardovo, and is it secure?

Open Ardovo Settings, go to Integrations, find Clay, and click Connect. Authorize with OAuth or an API key, choose what syncs and in which direction, and Rook backfills history and keeps both sides current. Setup takes minutes, needs no code, and every change is written to the Ardovo audit log.

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