How to migrate from Airtable to Ardovo

Switching from Airtable to Ardovo is a data export, a field mapping, and a Rook-assisted rebuild, not a multi-month re-implementation. This guide walks the full path: what to export, how fields map, how to bring in accounts, contacts, and deals, and how Rook rebuilds your pipeline and automations so you are live fast.

The big difference from a normal CRM migration is the rebuild step. Instead of an admin hand-configuring stages, views, dashboards, and workflows, you describe what you want in plain language and Rook builds it. That is what turns a Airtable migration from a quarter-long project into a job measured in days.

Short answer

Migrating from Airtable to Ardovo takes most teams a few days. Export your companies, contacts, and deals, map them to Ardovo's objects, then let Rook rebuild your pipeline, views, and automations from a plain-language description. Your records and history transfer, so you go live without a long re-implementation.

Migrating from Airtable to Ardovo, step by step

  1. Export your data from Airtable

    In Airtable, export each relevant table (Contacts, Companies, Deals) to CSV from the grid view menu (or the extension). Keep linked-record columns so relationships can be re-created.

  2. Map your fields to Ardovo

    Line up your Airtable fields with Ardovo's objects: companies, contacts, deals, and any custom fields. Ardovo accepts a CSV per object and its importer suggests matches, so you mostly confirm rather than build a mapping from scratch. Decide now which fields are worth keeping and which legacy clutter to leave behind.

  3. Import accounts and contacts

    Import companies first, then contacts, so people link to the right accounts on the way in. Ardovo dedupes on email and domain and preserves record owners, so books of business stay intact rather than collapsing into one pile.

  4. Import deals and pipeline

    Bring in deal rows with their stage, value, close date, and owner if you track them. Map each stage to a Ardovo pipeline stage during import so nothing lands in the wrong column. If you did not track deals in Airtable, this is where Ardovo gives you a real pipeline for the first time.

  5. Rebuild your pipeline, views, and dashboards with Rook

    This is where Ardovo saves the most time. Describe your process in plain language, for example "B2B pipeline with five stages, a manager forecast view, and a dashboard for pipeline by rep", and Rook builds the pipeline, saved views, and dashboards for you. No admin, no formula fields to hand-configure.

  6. Recreate automations and sequences

    Recreate your Airtable automations in Ardovo. Workflows and sequences do not transfer between systems, so list the active ones, then have Rook rebuild them as Ardovo workflows and sequences. Most teams take the chance to drop rules that were no longer firing.

  7. Validate, then go live

    Validate before you cut over. Spot-check record counts against Airtable, open a sample of deals to confirm stage and value, send a test from a sequence, and confirm dashboards total correctly. When it looks right, invite the team, set Ardovo as the system of record, and archive Airtable.

What transfers from Airtable

Your core records and history come across. Here is what lands in Ardovo when you import cleanly:

  • Every contact and company row becomes a Ardovo record
  • Deal rows with stage, value, and close date if your sheet tracks them
  • Any custom columns mapped to Ardovo custom fields
  • Owner or rep assignment where the sheet records it

Common Airtable migration gotchas

A few things trip people up moving off Airtable. Plan for these and the switch stays smooth:

  • Airtable linked records export as names or IDs; confirm contact-to-company links after import.
  • Attachments and rich-field types do not carry into a CRM; export the fields that matter as text.
  • Airtable automations are base-specific and do not transfer; rebuild the useful ones in Ardovo.

How long a Airtable migration takes

Most teams finish a Airtable migration in a few days to about two weeks, depending on data volume, custom fields, and how many automations you rebuild. Airtable bases migrate quickly, usually within a day or two.

Frequently asked questions

How long does it take to migrate from Airtable to Ardovo?

Most teams go live within a few days to about two weeks. Data volume, the number of custom fields, and how many automations you rebuild set the pace. Rook doing the pipeline, view, dashboard, and workflow rebuild is what keeps a Airtable migration in days rather than a quarter.

Will I lose my Airtable data or history?

No. Ardovo imports your companies, contacts, deals, and the activity history you export, including closed deals so reporting stays intact. Keep your Airtable export files as a backup, and run both systems in parallel until you have validated the data in Ardovo.

Do custom fields and automations transfer from Airtable?

Custom fields map directly to Ardovo custom fields during import. Automations do not transfer as files between any two systems, so you list your active Airtable workflows and Rook rebuilds them as Ardovo workflows and sequences. Most teams prune stale automations in the process.

Can Rook set up my pipeline for me?

Yes. That is the point of the rebuild step. Describe your process in plain language and Rook builds the pipeline stages, saved views, forecast, and dashboards. You confirm and adjust rather than hand-configuring an admin console.

Can I run Airtable and Ardovo in parallel during the switch?

Yes, and you should. Import into Ardovo, validate record counts and a sample of deals, and keep Airtable read-only until the team is confident. Once dashboards total correctly and sequences send, set Ardovo as the system of record and archive Airtable.

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