What is Push Rate?
Push rate measures how often deals get re-dated later. It is the aggregate view of the individual deal push, and a sensitive early indicator of trouble.
A creeping push rate means the forecast is quietly sliding to next period, which is far easier to fix when caught early.
Short answer
Push rate is the percentage of forecasted deals whose close date gets pushed to a later period. It is the leading edge of slippage: a deal pushed once may be fine, but a rising push rate across the pipeline signals systemic optimism in dating or qualification. Tracking push rate per rep and segment exposes where forecasts are eroding before the period ends.
Key takeaways
- Share of deals pushed to a later period.
- The leading edge of slippage.
- A rising rate signals systemic optimism.
- Tracked per rep and segment.
Why it matters
Push rate warns of forecast erosion before it lands as a miss. A rising rate points to optimistic dating or weak qualification that can be coached now, rather than discovered at period end.
How Ardovo handles it
Ardovo tracks push rate across the pipeline and by rep, so Rook can flag a rising push rate early and identify the reps or segments whose dating and qualification habits are driving the slippage.
Frequently asked questions
What is push rate?
It is the percentage of forecasted deals whose close date gets moved to a later period. It is the leading edge of slippage, and a rising push rate across the pipeline signals systemic optimism in dating or qualification.
How is push rate different from slippage rate?
They are closely related. Push rate focuses on how often close dates get moved later; slippage rate emphasizes deals that fail to close in their expected period. Both measure the same underlying erosion of the forecast.
What does a rising push rate indicate?
That deals are being dated too optimistically or qualified too loosely, so their close dates keep sliding. Caught early, it is a coachable dating and qualification problem; caught late, it is a forecast miss.