What is Fit Score?
Fit Score is a core concept in modern B2B revenue. Here is a clear, accurate definition, why it matters, and how Ardovo handles it.
Short answer
A fit score measures how closely a lead or account matches your ideal customer profile on attributes like industry, size, geography, and tech stack. High fit plus high engagement is the strongest signal of a winnable deal.
Key takeaways
- Scores firmographic match to the ICP.
- Static attributes, unlike behavioral engagement.
- Best paired with an engagement score to prioritize.
Why it matters
Working high-engagement but low-fit leads wastes effort on deals that rarely close or churn fast. Fit scoring keeps the pipeline aligned to the accounts you actually serve well.
How Ardovo handles it
Ardovo scores each account against your ICP definition and combines fit with engagement so Rook can prioritize the accounts that are both a match and interested.
Frequently asked questions
What is the difference between fit and engagement?
Fit is how well an account matches your ICP by static traits. Engagement is how actively they interact. You want both high before investing heavily.
How do you define fit criteria?
Analyze your best customers for common traits like industry, size, and use case, then score new accounts against those attributes.