What is firmographic data?
Firmographics are how B2B teams describe and segment companies, the way demographics describe people.
They are the backbone of fit scoring and targeting: whether an account matches your ICP is mostly a firmographic question.
Short answer
Firmographic data describes the attributes of a company: industry, size, revenue, employee count, location, and structure. It is the B2B equivalent of demographics for people. Firmographic data powers fit scoring, segmentation, territory assignment, and targeting, letting teams focus on accounts that match their ideal customer profile.
Key takeaways
- Company attributes: industry, size, revenue, headcount, location, structure.
- The B2B analog of demographic data for individuals.
- Drives fit scoring, segmentation, and territory assignment.
- Commonly filled through enrichment rather than manual entry.
Why it matters
Fit scoring, territory routing, and account targeting all rest on firmographics. Without industry and size on a record, you cannot tell whether an account matches your ideal profile, route it correctly, or segment your outreach. It is foundational B2B data.
How Ardovo handles it
Ardovo enriches firmographic fields automatically, so every account carries industry, size, revenue, and location. Rook uses that data to score fit, assign territories, and segment lists without anyone researching companies by hand.
Frequently asked questions
What are examples of firmographic data?
Industry, number of employees, annual revenue, company size tier, headquarters and office locations, ownership structure, and growth stage. These attributes describe the company itself, as opposed to any individual person who works there.
How is firmographic data used?
To score account fit against your ideal customer profile, segment outreach by industry or size, assign territories, and prioritize target accounts. It answers whether a company is the kind of business you sell to, which drives most B2B targeting decisions.
Where does firmographic data come from?
Mostly from data enrichment providers that maintain company databases, appended automatically to your records. Some comes from form fills or manual research, but enrichment is how teams fill firmographics accurately at scale without reps looking up each company.