What is email tracking?
Email tracking turns a sent email into a signal: did they open it, when, and did they click?
It is an engagement lens - useful for timing follow-up - distinct from logging, which is about recording the message.
Short answer
Email tracking tells you whether a recipient opened your email, clicked a link, or viewed an attachment, giving real-time signals of engagement. It helps reps time follow-up to interest and gauge which messages resonate. Tracking measures engagement with sent emails, complementing email logging, which records the messages themselves into the CRM.
Key takeaways
- Shows opens, clicks, and views of sent emails.
- Provides real-time engagement signals.
- Helps reps time follow-up and gauge resonance.
- Complements email logging, which records the messages.
Why it matters
Knowing a prospect just opened your email several times is a timing signal - a moment to follow up while you are top of mind. Tracking turns silent sends into engagement data reps can act on, and reveals which messaging resonates across many sends.
How Ardovo handles it
Ardovo tracks opens and clicks and feeds them into engagement signals, so Rook can flag when a prospect is engaging and prompt timely follow-up. Tracking data joins the logged email history, so reps see both what was sent and how it landed.
Frequently asked questions
What does email tracking show?
Whether a recipient opened your email, when, how many times, and whether they clicked a link or viewed an attachment. These are real-time engagement signals that tell a rep a prospect is paying attention, which is useful for timing follow-up while the message is fresh.
What is the difference between email tracking and email logging?
Logging records the message into the CRM as part of the history. Tracking measures engagement with a sent email - opens and clicks. Logging builds the record of what was sent; tracking reveals how it landed. They complement each other and are often used together.
How do reps use email tracking?
To time follow-up to interest - reaching out when a prospect is actively opening or clicking, while top of mind - and to learn which messaging resonates across many sends. Tracking turns silent emails into engagement signals reps can act on rather than guessing whether anyone read them.