What is Deal?
Deal is a core concept in modern B2B revenue. Here is a clear, accurate definition, why it matters, and how Ardovo handles it.
Short answer
A deal is a specific sales opportunity being worked toward a close: a potential transaction with a value, a customer, and a stage in the pipeline. Deal and opportunity are effectively the same object, with deal being the everyday word reps use. Deals are what pipelines are made of.
Key takeaways
- A potential sale tracked with a value, stage, and close date.
- Deal and opportunity refer to the same underlying object.
- Deal size, deal age, and stage are core diagnostics.
- Ends as closed won or closed lost, always with a reason.
Why it matters
The deal is where revenue is made or lost, so it is the most scrutinized object in the CRM. Rich deal data about who is involved, what they need, and where it stalled separates an accurate forecast from a hopeful guess.
How Ardovo handles it
Ardovo treats the deal as a deep object: line items, buying committee, competitors, close plan, and activity all live on it. Rook drafts the next step, updates the deal from your calls, and warns when a deal is slipping.
Frequently asked questions
Is a deal the same as an opportunity?
Yes. Deal is the informal term reps use daily; opportunity is the formal CRM object name. They describe the same qualified potential sale.
What does it mean to close a deal?
To reach a final outcome: closed won when the customer commits and signs, or closed lost when they decline. Both should be recorded with a reason.