What is Created Pipeline?
Created pipeline answers a specific question: how much new opportunity did we add this period, regardless of what closed. It measures the build, not the harvest.
Tracking it by creation date keeps generation accountability clean, so a strong closing month does not mask a weak building month.
Short answer
Created pipeline is the total value of opportunities newly added during a period, measured by creation date rather than close date. It isolates pipeline-generation output from closing activity, letting leaders see how much future revenue potential the team built this period. It is closely related to net new pipeline and is a leading indicator of coming bookings.
Key takeaways
- Value of opportunities created in a period, by creation date.
- Isolates generation output from closing activity.
- A leading indicator of future bookings.
- Closely related to net new pipeline.
Why it matters
Closing and creating are different jobs, and conflating them hides risk. A team can close a great quarter while quietly failing to build the pipeline for the next one. Created pipeline keeps that build visible.
How Ardovo handles it
Ardovo tags every opportunity with its creation date and source, so Rook can report created pipeline by rep, source, and period and warn when the build rate falls below what coverage requires.
Frequently asked questions
What is created pipeline?
It is the value of new opportunities added during a period, measured by their creation date. It captures pipeline-generation output separately from what closed, making it a leading indicator of future bookings.
What is the difference between created pipeline and net new pipeline?
They are nearly synonymous. Both measure fresh opportunities added in a period. Some teams reserve net new pipeline for qualified opportunities specifically, while created pipeline may include all new deals regardless of qualification.
Why measure created pipeline by creation date?
Because it separates the build from the harvest. Measuring by creation date ensures a strong closing month cannot hide a weak generation month, keeping future coverage honest.