What is Cold Calling?
Cold Calling is a core concept in modern B2B revenue. Here is a clear, accurate definition, why it matters, and how Ardovo handles it.
Short answer
Cold calling is contacting a prospect by phone who has had no prior relationship or expressed interest, to start a sales conversation. Despite predictions of its death, targeted cold calling still works in B2B, especially paired with research and other touches. It demands a strong opener, resilience, and persistence.
Key takeaways
- Phoning prospects with no prior relationship.
- Still effective in B2B when targeted and researched.
- Works best combined with email and social touches.
- Requires a strong opener and resilience.
Why it matters
Cold calling remains one of the few ways to reach a decision maker directly and get a real-time conversation. Combined with other channels, it breaks through where email alone stalls.
How Ardovo handles it
Ardovo sequences calls alongside email and social touches and logs every attempt automatically, so reps know exactly who to call next and what was said. Rook preps the account context before each call.
Frequently asked questions
Does cold calling still work?
Yes, when targeted and researched. Connect rates are lower than they once were, but a well-timed call to a good-fit prospect, coordinated with email and social, still books meetings that email alone would not.
How do you improve cold call success?
Research the prospect first, lead with a relevant reason for calling, keep the opener short, ask questions rather than pitch, and combine calls with email and social touches in a coordinated sequence.