What is Best Case?
Best Case is a core concept in modern B2B revenue. Here is a clear, accurate definition, why it matters, and how Ardovo handles it.
Short answer
Best case is the forecast category for deals that could close in the period if everything breaks your way. It sits above commit as realistic upside, not fantasy. Leaders watch the gap between commit and best case to gauge how much stretch is in the quarter.
Key takeaways
- Realistic upside deals beyond the committed number.
- Higher risk than commit, but still credible.
- The commit-to-best-case spread shows quarter volatility.
Why it matters
Best case tells leaders how much room exists above the safe number, which shapes whether to push for stretch goals or protect the commit.
How Ardovo handles it
Ardovo tracks best case alongside commit and shows the spread on the forecast view. Rook surfaces which best-case deals have the signals to be pulled into commit with focused effort.
Frequently asked questions
Should best case be included in the forecast?
It is reported as upside, not the primary number. The official forecast is usually the commit; best case shows the ceiling if things go well.
How far above commit should best case be?
There is no fixed rule, but a very wide gap signals an unpredictable quarter and a very narrow gap can mean reps are hiding upside in commit.