What is Ramp Quota?
A ramp quota acknowledges that a new rep needs time before they can carry a full number. It scales the target up as they scale up.
Setting a new hire's quota to full from day one is both unfair and analytically misleading, which is what ramp quotas correct.
Short answer
A ramp quota is a reduced, graduated target assigned to a newly hired rep during their onboarding period, increasing step by step until they reach full quota. It reflects the reality that new reps cannot produce at full capacity immediately. A fair ramp quota keeps new hires motivated and their attainment data meaningful, rather than measuring them against a full target they cannot yet hit.
Key takeaways
- A reduced, graduated target for new reps.
- Rises to full quota as productivity builds.
- Reflects that new reps need ramp time.
- Keeps new-hire attainment data meaningful.
Why it matters
Measuring a new rep against a full quota they cannot yet hit demoralizes them and distorts attainment analysis. A ramp quota sets fair early expectations and keeps the team's attainment data honest.
How Ardovo handles it
Ardovo applies ramp quotas that step up over a new hire's onboarding, and Rook tracks their attainment against the ramped target so early performance is judged fairly against realistic expectations.
Frequently asked questions
What is a ramp quota?
It is a reduced, graduated target assigned to a new rep during onboarding, rising step by step to full quota as they reach productivity. It reflects that new hires cannot produce at full capacity immediately.
Why use a ramp quota?
Because measuring a new rep against a full quota they cannot yet hit is unfair and distorts attainment data. A ramp quota sets realistic early expectations, keeps new hires motivated, and keeps team attainment analysis honest.
How long should a ramp quota last?
Roughly as long as the ramp period for the role: weeks for transactional sales, two to four months for mid-market, and six months or more for enterprise. The ramp quota should reach full quota around when the rep is expected to be fully productive.