What is a good NPS score?
NPS benchmarks feel harsh because the score nets detractors against promoters, so even loved products often land in the 30s or 40s rather than near 100. Context is everything.
The absolute number matters less than the trend and the industry comparison. A rising NPS signals improving loyalty, which tends to precede better retention and word-of-mouth growth.
Short answer
A good net promoter score is any positive number, meaning you have more promoters than detractors. Above 30 is good, above 50 is excellent, and above 70 is world-class. Because NPS ranges from negative 100 to positive 100 and varies by industry, compare within your sector and track your own trend over time.
Key takeaways
- Any positive score means more promoters than detractors.
- Above 30 is good, above 50 excellent, above 70 world-class.
- Benchmarks vary widely by industry.
- Trend and sector comparison matter more than the absolute number.
Interpreting your NPS
Because NPS subtracts detractors from promoters and ignores passives, scores are lower than intuition expects. A score of 40 is strong; many beloved brands sit in the 30s to 50s. Compare within your industry, where typical scores differ, rather than to a universal bar.
The most actionable use of NPS is following up: understanding why detractors are unhappy and moving passives to promoters. Segmenting NPS by customer type reveals where loyalty is strong or at risk.
How Ardovo handles it
Ardovo tracks NPS by segment and ties it to retention and expansion, so the score connects to revenue. Rook flags detractor clusters in a segment, turning survey feedback into a targeted retention action rather than a standalone number.
Frequently asked questions
What is a good NPS score?
Any positive score means more promoters than detractors. Above 30 is good, above 50 excellent, and above 70 world-class. Because NPS ranges from negative 100 to positive 100 and varies by industry, compare within your sector.
Why are NPS scores lower than expected?
Because NPS subtracts detractors from promoters and ignores passives, so the math is unforgiving. Even well-loved products often score in the 30s to 50s. That is why the trend and industry comparison matter more than the absolute figure.
How do I improve my NPS?
Follow up with detractors to fix their issues and move passives (scoring 7 to 8) toward promoter territory, since passives dilute the score without counting against it. Segmenting NPS shows where loyalty is weakest and where to focus.