What is Deal Push?
A deal push is the individual event behind the slippage rate. Each push moves a close date, and a pattern of pushes tells a story.
One push may reflect a genuine change; a third push on the same deal signals it was never as controlled as forecast.
Short answer
A deal push is the act of moving an opportunity's close date out to a later period. A single push can be legitimate, but repeated pushes are the mechanics of deal slippage and a red flag: a deal pushed two or three times usually signals weak qualification or a rep who cannot actually control the timeline. Tracking pushes exposes forecast risk early.
Key takeaways
- Moving a deal's close date to a later period.
- Repeated pushes are the mechanics of slippage.
- Multiple pushes on one deal are a red flag.
- Tracking pushes exposes forecast risk.
Why it matters
A close date that keeps pushing is a forecast you cannot trust. Watching pushes per deal and per rep surfaces the deals and habits driving slippage, so they can be re-qualified or coached rather than repeatedly re-dated.
How Ardovo handles it
Ardovo logs every close-date push on a deal, so Rook can flag deals pushed multiple times and reps whose deals push chronically, turning slippage from a period-end surprise into an early warning.
Frequently asked questions
What is a deal push?
It is moving an opportunity's close date out to a later period. A single push can be legitimate, but repeated pushes are the mechanics of slippage and often signal weak qualification or an uncontrolled deal.
How many pushes is too many?
A second or third push on the same deal is a warning. It usually means the rep cannot control the timeline, often because there is no real compelling event or economic-buyer access. Such deals should be re-qualified, not just re-dated.
How does tracking deal pushes help?
It turns slippage into an early signal. Watching pushes per deal and per rep surfaces the specific deals and habits driving slippage, so you can intervene before period end instead of explaining a miss after it.