What is Deal Health Score?
A deal health score rolls the many signals of a deal into one legible number, so you can scan a pipeline and instantly see what needs help.
Its value is early warning: a health score falling because engagement dropped flags trouble before the stage or close date reflects it.
Short answer
A deal health score is a composite rating of how likely an opportunity is to close well, combining signals like buyer engagement, stage progression, stakeholder coverage, momentum, and time-in-stage into a single number. It gives reps and managers a fast, at-a-glance read on which deals are healthy and which need attention, surfacing risk earlier than any single metric alone.
Key takeaways
- Composite rating of a deal's likelihood to close.
- Combines engagement, stage, coverage, and momentum.
- Gives an at-a-glance read on deal risk.
- Surfaces risk earlier than any single metric.
Why it matters
No single signal tells the whole story of a deal. A health score blends them, so managers can triage a whole pipeline quickly and reps know which deals need work before the problem shows up in the forecast.
How Ardovo handles it
Ardovo scores deal health from live engagement, stakeholder coverage, momentum, and stage signals, so Rook can rank a pipeline by health and flag deals whose score is dropping before they stall.
Frequently asked questions
What is a deal health score?
It is a composite rating of how likely an opportunity is to close well, combining signals like engagement, stage progression, stakeholder coverage, momentum, and time-in-stage into one number for an at-a-glance read on deal risk.
How is a deal health score calculated?
By blending multiple weighted signals: buyer engagement trend, stakeholder or committee coverage, momentum through stages, and time-in-stage against your norms. The exact weighting varies, but the goal is one legible risk signal from many inputs.
Why use a deal health score?
Because no single metric captures a deal's real risk. A composite score lets managers triage a whole pipeline quickly and warns reps early, since a falling score from dropping engagement flags trouble before the stage or close date does.