Sales cadence template
Consistency is what a cadence buys you. Most replies come after several touches, so a defined rhythm beats sporadic effort.
Mix channels; a prospect who ignores email may answer a call.
Short answer
A sales cadence is the scheduled rhythm of touches you make to reach a prospect across channels: email, phone, and social, over two to three weeks. A good cadence mixes channels and spaces touches deliberately. Below is a day-by-day cadence you can run and adapt.
Key takeaways
- Run 6 to 10 touches over 2 to 3 weeks; most replies come mid-cadence.
- Mix email, phone, and social; single-channel cadences underperform.
- Give each touch a distinct angle, not a repeated "checking in."
- End with a break-up touch to capture the loss-aversion reply.
A proven 8-touch cadence
Over roughly two to three weeks.
- Day 1: email 1 (intro) + connect on LinkedIn.
- Day 3: call 1 + voicemail, then email 2 (value).
- Day 5: email 3 (case study or resource).
- Day 8: call 2 + voicemail.
- Day 11: LinkedIn message or engage with their content.
- Day 14: email 4 (different angle).
- Day 18: call 3.
- Day 21: break-up email.
Cadence design rules
Keep it effective and human.
- Mix at least two channels; email-only cadences underperform.
- Space touches so you are persistent, not a pest; widen the gaps over time.
- Every touch should add value or a new angle, never just "following up."
Generate and send this with Ardovo
You do not have to start from a blank page. Tell Rook, Ardovo's AI operator, what you need (for example, "sales cadence template") and it drafts a version grounded in your real pipeline data, personalizes it for the specific contact or deal, and can send it or attach it to the record in one step. Every template lives in one shared library, so your whole team stays on message and nothing gets rewritten from scratch.
Frequently asked questions
What is a sales cadence?
The scheduled sequence of outreach touches, across email, phone, and social, that you make to reach a prospect over a set period, usually two to three weeks. It replaces sporadic follow-up with a deliberate, repeatable rhythm.
How many touches should a sales cadence have?
Six to ten across two to three weeks for cold outreach. Most positive replies come in the middle of the cadence, so stopping after one or two touches leaves the majority of responses uncaptured.
What is the difference between a cadence and a sequence?
The terms are often used interchangeably. When distinguished, a cadence is the overall multi-channel rhythm and a sequence is the specific automated series of steps, often email-focused, inside a sales engagement tool.