LinkedIn connection message templates
The mistake is pitching in the connection note. Get accepted first, build a little rapport, then earn the conversation.
Keep the note human and specific. Never sell on the invite.
Short answer
A LinkedIn connection request works best under 300 characters, personalized to something real about the person, and free of any pitch. The templates below cover a shared connection, a shared interest, a trigger event, and a post they wrote, each designed to get accepted without triggering the spammer reflex.
Key takeaways
- Stay under 300 characters, the limit for a connection-request note.
- Reference something real about the person; blank requests get accepted far less.
- Never pitch on the invite. Get accepted, build rapport, then earn the conversation.
- Wait a day or two after acceptance before any value-add message.
Warm-angle connection notes
Lead with the thing you have in common.
- Shared connection: "Hi {First}, we are both connected to {Mutual} and I have enjoyed your posts on {topic}. Would love to stay in touch."
- Shared interest: "Hi {First}, fellow {industry/role} here. I liked your take on {topic} and thought it would be good to connect."
- Same event: "Hi {First}, we both attended {event}. Wish we had met in person. Connecting to keep the conversation going."
Trigger, content, and the follow-up
Reference what just happened, then a no-pitch message once accepted.
- Trigger: "Hi {First}, congrats on {new role / funding / launch}. I work with {role}s navigating that stage and would love to connect."
- Their post: "Hi {First}, your post on {topic} resonated, especially the point about {detail}. Connecting to follow more of your thinking."
- After they accept: "Thanks for connecting, {First}. Genuinely curious, how are you handling {relevant challenge} these days?"
Generate and send this with Ardovo
You do not have to start from a blank page. Tell Rook, Ardovo's AI operator, what you need (for example, "linkedin connection message templates") and it drafts a version grounded in your real pipeline data, personalizes it for the specific contact or deal, and can send it or attach it to the record in one step. Every template lives in one shared library, so your whole team stays on message and nothing gets rewritten from scratch.
Frequently asked questions
Should I include a note with a LinkedIn connection request?
Yes, a short personalized one. Notes referencing something real about the person get accepted far more than blank requests, and they set up a natural follow-up.
How long should a LinkedIn connection message be?
Under 300 characters, which is the limit for a note on a connection request. One or two sentences that reference the person and ask for nothing is ideal.
Should I pitch in the connection request?
No. Pitching on the invite is the fastest way to get ignored or reported. Get accepted, build rapport, then earn the conversation.