Sales cadence examples
There is no single correct cadence. Match the intensity and channel mix to the value and warmth of the prospect.
Higher-value accounts earn more personalized, longer cadences.
Short answer
A sales cadence is the pattern of touches, timing, and channels a rep follows. The right cadence depends on the scenario: high-volume outbound, high-value accounts, and inbound leads each need a different rhythm. The examples below are ready to adapt.
Key takeaways
- Match cadence to prospect value and warmth.
- Personalize more for higher-value accounts.
- Respond to inbound leads within minutes.
- Multithread high-value account cadences.
Cadence examples by scenario
Match rhythm to the prospect.
- High-volume SDR: 8 touches over 15 days, email-heavy with 2 to 3 calls, lightly personalized.
- High-value account: 12 to 15 touches over 4 to 6 weeks, deeply personalized, multithreaded across contacts, heavy on calls and LinkedIn.
- Inbound lead: 5 fast touches over 5 days, call within minutes of the signal, then email and a second call.
- Re-engagement: quarterly touches tied to triggers, 3 per wave.
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Frequently asked questions
What is a sales cadence?
The planned pattern of touches, timing, and channels a rep follows to reach a prospect, such as eight touches over fifteen days mixing email, calls, and LinkedIn. It turns outreach from random into repeatable.
How does cadence differ by scenario?
High-volume outbound uses shorter, lightly personalized, email-heavy cadences; high-value accounts get longer, deeply personalized, multithreaded ones; inbound leads need fast, immediate follow-up. Match the rhythm to the prospect's value and warmth.
How fast should I follow up on an inbound lead?
Within minutes. Response speed dramatically affects conversion on inbound leads because interest is highest right after the signal. A cadence that calls fast, then follows with email, wins far more of these.