MEDDIC template
MEDDIC is a checklist for deal health. If you cannot fill in an element, that is your next action, not a guess to paper over.
Score each element and let the weakest drive your plan.
Short answer
MEDDIC qualifies complex deals across six elements: Metrics, Economic buyer, Decision criteria, Decision process, Identify pain, and Champion. Scoring a deal against each exposes the gaps that stall or lose it. Below is the template with the question to answer for each element and a quick scoring approach.
Key takeaways
- A blank element is a to-do, not something to assume.
- Economic buyer, Pain, and Champion are the make-or-break three.
- Score each element so deal reviews focus on the real gap.
- Update MEDDIC live as you learn, not once at the end.
The six elements
What to capture for each.
| Element | The question to answer |
|---|---|
| Metrics | What quantified outcome does the buyer want, and what is it worth? |
| Economic buyer | Who controls the budget and can say yes? Have you met them? |
| Decision criteria | What formal and informal criteria will they judge options on? |
| Decision process | What are the exact steps, approvals, and dates to a signature? |
| Identify pain | What is the compelling problem and the cost of inaction? |
| Champion | Who sells for you internally and has real influence? |
Scoring and using it
Turn the checklist into action.
- Score each element 0 to 2 (unknown, partial, solid). A deal with any zero on Economic buyer, Pain, or Champion is at real risk.
- Your next action is always to close the biggest gap, not to advance the stage.
Generate and send this with Ardovo
You do not have to start from a blank page. Tell Rook, Ardovo's AI operator, what you need (for example, "meddic template") and it drafts a version grounded in your real pipeline data, personalizes it for the specific contact or deal, and can send it or attach it to the record in one step. Every template lives in one shared library, so your whole team stays on message and nothing gets rewritten from scratch.
Frequently asked questions
What does MEDDIC stand for?
Metrics, Economic buyer, Decision criteria, Decision process, Identify pain, and Champion. It is a qualification framework for complex B2B deals that exposes the gaps most likely to stall or lose an opportunity.
What is the difference between MEDDIC and MEDDPICC?
MEDDPICC adds Paper process (legal and procurement) and Competition to MEDDIC. The extra two elements matter most in large enterprise deals where contracts and competitive dynamics decide the outcome.
How do I use MEDDIC in deal reviews?
Score each element, then focus the review on the weakest one, especially Economic buyer, Pain, or Champion. The framework turns "how is the deal feeling?" into "which specific gap are we closing next?"