Marketing automation software
Marketing and sales fail at the seam between their tools. Ardovo removes the seam by sharing one database.
- Minutes Time to first value
- Day one Alive with data
- One price Every module included
Short answer
Marketing automation software nurtures leads with targeted campaigns and hands qualified ones to sales. Ardovo runs campaigns and sequences off the same contact data sales uses, so segmentation is accurate, handoffs are clean, and revenue is attributed end to end without stitching a separate marketing platform to the CRM.
How Ardovo delivers marketing automation software
Campaigns on shared data
Segment and nurture off the same records sales works, so targeting is always current.
Clean sales handoff
When a lead is ready, it routes to a rep with full campaign history attached.
Rook drafts campaign content
Rook writes and personalizes nurture emails so marketing ships faster.
Closed-loop attribution
Because leads become deals in the same system, revenue ties back to the campaign that sourced it.
What to look for in marketing automation software
Look for shared data with sales, strong segmentation, and real revenue attribution.
- Segmentation on live CRM data
- Multi-step nurture campaigns
- Automatic handoff to sales
- Revenue attribution by campaign
How Ardovo does marketing automation
Ardovo runs nurture and campaigns on the same database as sales, so segments are accurate, handoffs carry history, and attribution ties campaigns to closed revenue.
Frequently asked questions
Does Ardovo replace a separate marketing platform?
For most teams, yes. Campaigns, sequences, and segmentation run natively on your CRM data at one price.
Can I attribute revenue to campaigns?
Yes. Because leads convert to deals in the same system, Ardovo attributes closed revenue to source campaigns.
How are qualified leads handed to sales?
Ardovo routes them to the right rep automatically with full campaign and activity history attached.