Lead scoring software
A lead score is only useful if it drives action. Ardovo connects the score to routing, sequences, and Rook so a hot lead gets worked in minutes, not days.
- Minutes Time to first value
- Day one Alive with data
- One price Every module included
Short answer
Lead scoring software ranks leads by how likely they are to buy, using fit signals (title, company size, industry) and engagement signals (opens, visits, replies). Ardovo scores every lead on arrival, so reps work the hottest ones first and Rook routes and follows up automatically instead of leads aging out.
How Ardovo delivers lead scoring software
Fit plus engagement scoring
Combine firmographic fit with real engagement so a great-fit prospect who is also active rises to the top of every queue.
Instant scoring on capture
New leads are scored the moment they hit Ardovo from a form, import, or integration, with no nightly batch delay.
Rook works the top of the list
Rook drafts the first outreach, books the meeting, and re-scores as engagement changes so priority stays current.
Transparent, tunable models
See exactly which signals moved a score and adjust weights without a data-science project.
What to look for in lead scoring software
Good scoring is transparent, updates in real time, and is wired to action so high scores actually get worked.
- Explainable scores, not a black box
- Real-time recalculation as behavior changes
- Routing and sequence triggers tied to the score
- Fit and intent handled separately then combined
How Ardovo does lead scoring
Ardovo scores on fit and engagement as leads arrive, routes the best ones to the right rep, and lets Rook open the conversation. As a lead engages more, the score climbs and Ardovo reprioritizes the queue automatically.
Frequently asked questions
Does Ardovo score leads automatically?
Yes. Every lead is scored on capture and re-scored as engagement changes, with no manual tagging required.
Can I customize scoring rules?
Yes. Adjust the weight of fit and engagement signals and see how scores shift before you commit the change.
What happens to a high-scoring lead?
Ardovo can route it to the right owner and trigger a sequence, and Rook can draft and send the first touch so nothing hot goes cold.