Lead capture software
A captured lead should land ready to work, not in a spreadsheet. Ardovo captures straight into pipeline.
- Minutes Time to first value
- Day one Alive with data
- One price Every module included
Short answer
Lead capture software collects prospect information from forms and channels and gets it into the CRM cleanly. Ardovo captures leads from web forms and integrations directly into the CRM, enriches and de-dupes them, and routes them instantly, so a captured lead becomes a scored, assigned, worked record without a manual import or a spreadsheet in between.
How Ardovo delivers lead capture software
Direct-to-CRM capture
Web forms and integrations write leads straight into Ardovo with no import step.
Enrich and de-dupe
Rook enriches missing fields and merges duplicates so captured records are clean.
Instant routing
Captured leads are scored and routed to the right owner immediately.
Source attribution
Each captured lead carries its source for accurate channel reporting.
What to look for in lead capture software
Look for direct capture, enrichment, and instant routing.
- Direct-to-CRM web forms
- Automatic enrichment and de-dupe
- Instant scoring and routing
- Source attribution
How Ardovo does lead capture
Ardovo captures leads straight into the CRM, enriches and de-dupes them, and routes them instantly, so a captured lead is immediately workable.
Lead capture software vs the old way
| Capability | Ardovo | Legacy tools |
|---|---|---|
| Direct-to-CRM capture | Yes | Manual import |
| Enrichment on capture | Yes | No |
| Duplicate merge | Yes | Dirty data |
| Instant routing | Yes | Sits in a queue |
| Source attribution | Yes | No |
Frequently asked questions
Do captured leads need a manual import?
No. Web forms and integrations write straight into Ardovo, so there is no spreadsheet step.
Are captured leads cleaned automatically?
Yes. Rook enriches missing fields and merges duplicates on capture.
Are captured leads routed?
Yes. They are scored and routed to the right owner immediately.