Email cadence template
Even an email-only approach needs a plan: varied angles and deliberate spacing.
Change the angle each send so it never reads as the same nudge.
Short answer
An email cadence is a planned series of emails with varied angles and widening intervals over two to three weeks. For email-led teams, 4 to 6 sends spaced day 1, 3, 6, 10, and 17 works well. The template below gives the angle for each send.
Key takeaways
- Vary the angle on every send.
- Widen the spacing as the cadence progresses.
- Reply on the same thread for early touches.
- Close with a break-up email.
The email cadence
Timing and angle per send.
- Email 1 (Day 1): intro + relevance hook.
- Email 2 (Day 3): new angle or a specific question, same thread.
- Email 3 (Day 6): proof point or case study.
- Email 4 (Day 10): resource or value-add, no ask.
- Email 5 (Day 17): break-up email.
Draft and send this with Ardovo
You do not have to start from a blank page. Tell Rook, Ardovo's AI operator, what you need (for example, "email cadence template") and it drafts a version grounded in your real pipeline data, personalizes it for the specific contact or deal, and can send it or enroll it in a sequence in one step. Every template lives in one shared library, so your whole team stays on message and nothing gets rewritten from scratch.
Frequently asked questions
What is a good email cadence for sales?
Four to six emails over two to three weeks with varied angles and widening intervals, for example day 1, 3, 6, 10, and 17. Changing the angle each send keeps it from reading like the same nudge.
How far apart should sales emails be?
Start closer together (2 to 3 days) and widen as you go. Consistent, deliberate spacing keeps you persistent without overwhelming the prospect, and it gives each email room to be noticed.
Should every email be on the same thread?
Early follow-ups often perform well on the same thread because the context travels with them. When you switch to a genuinely new angle, a fresh subject line can re-catch attention. Test both approaches.