How to time your follow-ups
Follow-up timing is a balance: too soon feels pushy, too late loses momentum. A deliberate cadence solves it.
Start close, widen over time, and move fast after meetings.
Short answer
To time your follow-ups, start with closer spacing (2 to 3 days) and widen as the sequence progresses, following a pattern like day 1, 3, 6, 10, and 17. After a meeting, follow up within 24 hours. Time re-engagement around triggers. Consistent, deliberate spacing beats random bursts.
Step by step
Start with closer spacing
Two to three days between the first touches keeps momentum without crowding. A day-1, day-3 rhythm works well early.
Widen as you go
Space later touches further apart (day 6, 10, 17). Widening respects the prospect while staying persistent.
Move fast after meetings
Send the recap and next step within 24 hours of any meeting, while the conversation is fresh.
Time re-engagement to triggers
For dormant leads, time follow-ups to events like funding, a new role, or a shipped feature they wanted.
Stay consistent
A deliberate, consistent cadence outperforms random bursts and makes follow-up a reliable habit rather than an afterthought.
How Ardovo runs this for you
Ardovo is an AI-native CRM, so this is not just theory. Rook can build the sequence, draft each touch from your real contact and deal data, choose send times, and run the cadence across email and other channels while logging every reply against the record. You set the strategy in this guide; Rook executes it and flags the prospects worth your attention.
Frequently asked questions
How long should I wait between follow-ups?
Start with 2 to 3 days between early touches and widen as you go, following a pattern like day 1, 3, 6, 10, and 17. Consistent, deliberate spacing keeps you persistent without crowding the prospect.
How fast should I follow up after a meeting?
Within 24 hours, ideally the same day, while the conversation is fresh. A prompt recap with a clear next step keeps momentum and signals you are organized and easy to work with.
When should I time re-engagement follow-ups?
Around triggers: funding, a new role, a shipped feature they asked for, or a champion changing jobs. A trigger makes the follow-up timely and relevant rather than a random nudge.