How to leave a sales voicemail
A voicemail rarely gets a call back on its own, but paired with an email it boosts connection rates by reinforcing recognition. The keys are brevity, one specific reason, and pairing it with a written touch. Long, rambling voicemails get deleted before they finish.
Short answer
Leave a sales voicemail that is under 20 seconds: state your name and company briefly, give one specific reason you called tied to their world, create light curiosity, and say you will follow up by email. Speak clearly, leave your number slowly, and pair every voicemail with an email so the two reinforce each other.
Step by step
Keep it under 20 seconds
Brevity is everything. Say who you are and why you called fast. Long voicemails get deleted mid-message.
Give one specific, relevant reason
Name a single reason tied to their business or role, not a generic pitch. Specificity earns the callback or at least the email open.
- Name and company, briefly
- One specific reason tied to them
- A hint of value or curiosity
- Mention the follow-up email
Create light curiosity
Leave a reason to want to know more, without dumping the whole message. Curiosity drives them to open your paired email.
Say you will follow up by email
Reference the email you are also sending so the two touches reinforce each other and give the prospect an easier channel to reply on.
Leave your number slowly and clearly
State your name and number clearly at the end, slowly enough to write down. Mumbled contact info wastes the whole voicemail.
How Ardovo helps
Ardovo pairs each call with a matching email in the cadence and logs voicemail outcomes, so Rook keeps the two channels synchronized and reps always follow a voicemail with the reinforcing written touch that lifts connection rates.
Frequently asked questions
How long should a sales voicemail be?
Under 20 seconds. Prospects delete long voicemails before hearing the point. State your name and company quickly, give one specific reason for the call, hint at value, and leave your number clearly. Brevity and a single clear reason are what get a response.
Do sales voicemails even work?
On their own they rarely get a callback, but paired with an email they lift overall connection rates by reinforcing recognition across channels. Treat the voicemail as one half of a coordinated touch, not a standalone play, and always follow it with a written message.
What should I say in a sales voicemail?
Your name and company briefly, one specific reason for calling tied to their world, a hint of value to spark curiosity, and a note that you are following up by email. End with your number spoken slowly. Keep the whole thing under 20 seconds.